UNDERSTANDING FABRIC QUALITY
GSM, thread count, and what they actually mean.
Two numbers decide most of a guest's first impression of your linen — GSM for towels, thread count for bed linen. Here's what each range means in practice, and where our own range sits.
FOR TOWELS
GSM — grams per square meter.
The higher the GSM, the denser and more absorbent the towel. Hospitality towels typically run from a light, fast-drying weight to a dense, spa-grade plushness.
Economy
Thin and fast-drying. Budget properties, high-turnover laundry cycles.
Standard Hotel
Everyday guest towels for mid-range properties.
Premium Hospitality
Noticeably plusher with better absorbency — a typical 4★ standard.
Luxury
Dense and substantial. A typical 5★ hotel standard.
Ultra-Luxury / Spa
Maximum plushness, for premium spa and resort use.
FOR BED LINEN
Thread Count — yarns per square inch.
Thread count measures how tightly a fabric is woven. Higher counts feel smoother and drape better, up to a point of diminishing returns well above what hospitality laundry actually needs.
Standard
Basic hotel bedding — durable, budget-friendly.
Hotel Quality
Smooth and durable, widely used across commercial hospitality.
Premium Hospitality
Soft and crisp — a typical 4–5★ standard.
Luxury
A silky feel and fine yarn, for top-tier resorts and suites.
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